FOR TRAVEL TRADE PARTNERS
Nagoya and the Chubu region, arranged by people who live here.
The Opportunity
Nagoya sits on the line between Tokyo and Kyoto. Most visitors change trains here and continue west. We are not trying to compete with Kyoto on the number of sights. We work on one specific thing — giving your clients a reason to stay one more night.
Only 4.5% of spending goes to experiences. Hotels and transport are compared on price. Time spent with the person who has kept a tradition alive cannot be compared at all. That is where the margin lives.
What We Do
Dojos, tea rooms, shrines, artisans, chefs, hotels, coaches, guides. What already exists in the region.
We gather the people, places, food and transport of the region and turn them into a product: fixed price, capacity, duration, language support, safety standards and a wet-weather alternative. You receive it ready to sell.
Overseas tour operators, OTAs, MICE and incentive, educational travel, VIP clients.
An operator abroad cannot know which dojo will take your group, which restaurant seats twenty, or what happens if it rains. We are the ones standing in the region who do.
In July 2026 we signed a basic agreement with Nippon Travel Agency, and since August our first product has been listed on Miyabi, their B2B booking platform for inbound travel. On 3 September 2026 we were registered by the Governor of Aichi Prefecture as a travel service arrangement operator. We can now receive arrangement work — transport, accommodation, guides — directly from travel companies.
Our Method
"I shot a bow." — that is an experience.
"Through kyudo I understood why courtesy matters so much in Japan." — that is meaning.
Meaning is not compared on price. It stays in the memory, and your clients tell others about it. Every programme we build follows four stages.
BackgroundWhy this gesture exists, told by the person who practises it.
PracticeNot watching. Doing it, badly at first, which is fine.
The peopleDirect conversation with the master, the artisan, the chef.
Take it homeA question to carry back into ordinary life.
Products
Retail rates, tax included. Net rates for trade partners, group tiers and FIT/series conditions are available on request.
English and Japanese support included. Interpretation into other languages, transfers and meals can be arranged separately.
Cancellation: 21+ days full refund less processing fees · 20–8 days 50% of the amount paid · 7–2 days 50% · day before or same day 100%.
Segments
Cultural modules that slot into an existing Golden Route itinerary, or a full Chubu extension of one to three nights.
Team building through martial arts, private receptions, and programmes for 20 to 100 guests.
Private access, one group per day, and time with masters who do not normally teach visitors.
Structured cultural learning with safety procedures and clear supervision responsibilities.
How We Work
Tell us the dates, group size, nationality, budget and what your client is looking for.
We send an itinerary with timings, capacity and language support, plus a wet-weather plan.
Rates confirmed in writing. A deposit confirms the booking; the balance is due 14 days before.
We run the day on the ground, with the masters and artisans themselves.
We are a registered travel service arrangement operator (Aichi Prefecture, 3 September 2026). Products sold directly to travellers are experiences only; itineraries that package accommodation and transport for the traveller are handled together with a registered travel agency.
Transfers are operated by licensed chartered coach and hire companies.
Books
What we explain in the dojo and the tea room — the why behind the gesture — written down so that your clients can take it home.
DŌ: The Human Way
Japanese Wisdom for Living in the Age of AI
Artificial intelligence can answer more questions than ever. It cannot decide what kind of life to live. Drawing on kyudo, Shinto practice, calligraphy and business, a path in six words: Forget. Return. Center. Resolve. Serve. Walk.
Kindle US$4.99 · released 16 September 2026
View on Amazon ▸
The Unfinished Map
A Place for My Voice
A summer in Japan, an unfinished drawing, and the courage to say what matters. Twelve-year-old Shu leaves near-future America to stay with his grandparents in Nagoya.
Kindle US$8.88 · released 14 September 2026
View on Amazon ▸Meet Us
SEPTEMBER 2026 — TOKYO BIG SIGHT
Contact
Tell us what your clients are missing in central Japan. We will answer within two business days, in English or Japanese.
Contact BUSHIDO JAPAN
Kensuke Ueoka — Representative, BUSHIDO LLC
ueoka@bsd-pro.com
Company
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